Two women looking through a photo album on a white table, with a large window and green trees in the background.

(Creative Direction + Styling for Brands, Artists & Campaigns)
Based in Nashville, working worldwide.

“ I don’t just make people look good — I help them feel seen.”

A woman with long hair dressed in a black and white patterned top and black leather pants standing inside a room with dark walls, a sofa with patterned pillows, a painting of horses in the background, and a piano.

Rooted in the West. Designed to Lead. Styled to Last.

Creative Direction & Styling for Brands, Artists & Campaigns
Based in Nashville. Working nationwide.

I'm Lauren Oakes — a creative director, stylist, and brand consultant specializing in high-impact visuals with a western edge.

With a background in national campaigns, artist styling, and boutique branding, I help clients craft unforgettable visual stories through wardrobe, setting, and tone.

I’ve styled for iconic names like Dan Post Boots, Jack Daniels, Justin Boots, and Baileys Hat Co., and collaborated with musicians, photographers, and boutique owners to shape visual identities that feel authentic, elevated, and unforgettable.

Whether I’m pulling pieces for a product launch, directing a full-scale brand shoot, or curating custom stagewear, I bring a deep understanding of style, strategy, and soul. My work blends trend fluency with timeless inspiration — shaped by years of travel, cultural influence, and an eye for detail.

At the heart of everything I do is a belief that fashion is storytelling.
I don’t just make people look good —
I help them feel seen.